Reebok: #ZigTheRunway
Porch pirating eyeballs. Reebok needed to capture Gen Z attention, but their feeds were clogged with ads. So instead of wasting time trying to take the message to the feed, we took the feed to their front door.
Meet the #ZigPlayers. With the help of Reebok’s talent roster, we got weird with it. Cardi capped off the campaign with a saga that could fill a damn book. The results left Rolling Stone Magazine scratching their heads.
Influence the Influencers. Once the fuse was lit, we took our hands off the wheel.
Shiny Stuff.
One Show Silver Pencil
ADC Wooden Pencil
Clio Awards - Partnership – Shortlist
Clio Awards - Fashion/Beauty - Bronze
Cannes - Media - Shortlist
Webby Awards - Nominee
The One Show - Influencer Marketing - Shortlist
Hatch Awards - Digital – Gold
Hatch Awards - Media is the Message - Gold
SF Addy Awards - Guerrilla Marketing - Gold
The Crew. Wildlife. Lumberyard Productions. Byron Del Rosario. Andrew Lovold. Liv Biedermann. Dylan Phillips.