Reebok: Engineered 2 Perform.
Is lightweight performance a white rabbit? An oxymoron? Or an 8 weave upper? Reebok needed to launch a new technical fabric, a new trainer and reach a new audience. We found our answer woven straight into the 8 weaver upper.
Material design with an emphasis on design. Flexweave is proof that lightweight performance wasn’t an industry oxymoron. We embraced the paradox creating a series of product-forward films that showcased the impressive duality.
The Crew. Henry Hobson. Stewart Reeves. Tyler Hampton. Byron Del Rosario. Tim Green. Julia Oetker-Kast.