Scotch-Brite: Clean for Tomorrow.

A love letter to night cleaners. Thanks to Clorox massive media spend, we needed a real insight to cut through the category clutter. We found it in the night cleaner–those special people who clean at night as an act of care for their families, friends and communities.

We’ll leave the night on. Using intimate cinematography and an introspective narrator, we set out to craft a soulful meditation on what it means to clean. And we did it cracking our art history textbooks to the painterly worlds of Edward Hopper and Caravaggio.

The Crew. Thomas Bryant. Ben McCambridge. Gus Johnston. Aisha Hakim. Sasha White.

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Command: Make Home Your Own

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Scotch Brite: The Feeling of Clean