The campaign that answers the age old question, “what does crying have to do with your cable provider?” It started with a single bullet point on the brief. Customers who left Comcast for better deals were missing Comcast’s superior cable offerings and Internet speeds. With this insight locked, we set out to welcome them back with open arms.

The Crew. David Shane. Jim Hutchins. Jamie Barrett. Paul Charney. Stefan Copiz. Matt McFaden. Hannah Murray. Brandon Romer.